How Green Is That?
After rereading Marc Gunther's wonderful post entitled
The Real Story Behind Some of the 10 'Greenest' Brands, we had to think about what is perceived as "green" versus what actually is. Gunther reveals that many consumer brands known for being good green products are actually owned by larger consumer product manufacturers without a green pedigree. Some on the list where eye-opening. Others aren't. In the end the value of the green brand is largely the result of a good story backed by quality products - and hopefully a truly green manufacturing/transportation cycle resulting in a truly green product.
So how do you know if a green product is actually green? That is obviously the dilemma for many consumers and figuring out how to best reach them is the marketing challenge of the century.
Since we're in the Green Exhibit business, we face this question all the time -
are you really as green as you claim to be? In a word, yes. Rather than take our word on it, take a look at our methodology to see how we walk the walk. But at the end of the day we know we have every intention to make our exhibit products as green as possible while offering a sustainable supply chain. That intention is at the core of any truly green initiative.
