Trade Shows: Are They Worth It?
After reading about trade show attendance and ROI, it's become clear that trade shows in general are reflective of our changing culture. With the ever increasing use of technology to create community, make networking connections and facilitate purchasing transactions, the need for Trade Shows could be debated.
In the end, however, the analysis provided by
Barb Pellow regarding the Graph Expo indicates the death of trade shows is far from certain or even imminent. Pellow provides a list of benefits from attending trade shows including:
- Obtain up-to-date information on changing industry trends
- See new products, equipment, technologies, and services, some of which were reviewed online first
- Maintain and build relationships as well as network with peers and exhibitors
- Acquire new ideas
- Receive education and training
- Save money with the efficiency of seeing many suppliers in one place
- Compare competing products and company teams
The efficiencies a trade show provides will ensure they will remain a vital component to successful sales efforts.
Read the entire article here.
